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Services Marketing: Integrating Customer Focus Across the Firm
Categories
Accounting
economics
management
Others
computers
e-commerce
finance
UUIS8008
business
marketing
Authors
Stewart- Mark Alan
Pattie- Gibson-Odgers
Hovey-
Ben- Hunt
Corporation- Microsoft
Management- Australian Institute of
Eaton- B. Curtis
stephen- barkoczy
Wheelen- Thomas L.
Nicholson- Walter