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Services Marketing: Integrating Customer Focus Across the Firm Services Marketing: Integrating Customer Focus Across the Firm

Categories

  • UUIS8008
  • laws
  • e-commerce
  • marketing
  • finance
  • OB
  • economics
  • Accounting
  • computers
  • Others

Authors

  • Judith- Bell
  • Winsbury- Rex
  • Richard J.- Schonberger
  • peter- devitt
  • Stewart R.- Clegg
  • Zikmund- William G.
  • Wenger- Etienne
  • Quita E.- McNally
  • george- stevevs
  • Tom- Valentine