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Services Marketing: Integrating Customer Focus Across the Firm Services Marketing: Integrating Customer Focus Across the Firm

Categories

  • business
  • Others
  • UUIS8008
  • marketing
  • finance
  • laws
  • economics
  • management
  • OB
  • Accounting

Authors

  • Varian- Hal R.
  • Terpstra- Vern
  • jeffrey- wrathall
  • UK)- Ben (University of Kent Lowe-
  • Monin- Nanette
  • Stephen- graw
  • Berry- Leonard L.
  • Joiner- Brian L.
  • John R. Schermerhorn- Jr.
  • David- Beers