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Market Based Management: Strategies For Growing Customer Value And Profitability Market Based Management: Strategies For Growing Customer Value And Profitability

Categories

  • economics
  • marketing
  • e-commerce
  • business
  • OB
  • computers
  • management
  • laws
  • Accounting
  • UUIS8008

Authors

  • Inc.- Kaplan
  • Richard- Elliott
  • Kotler- Philip Chandler
  • jamed- wells
  • yi- ding
  • Mintzberg- Henry
  • Coulthard- Max
  • Lipton- Phillip
  • Shay- William A.
  • Poatsy- Mary Anne