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Market Based Management: Strategies For Growing Customer Value And Profitability Market Based Management: Strategies For Growing Customer Value And Profitability

Categories

  • management
  • marketing
  • e-commerce
  • OB
  • finance
  • economics
  • computers
  • Accounting
  • business
  • UUIS8008

Authors

  • Helen- Deresky
  • Beverly- Behan
  • Susan St- john
  • thomson- reuters
  • Cravens- David W.
  • john- horsman
  • Bannock- Graham
  • Zikmund- William G.
  • Christine- Niven
  • Castells- Manuel