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Advertising  Promotion  and Other Aspects of Integrated Marketing Communications Advertising Promotion and Other Aspects of Integrated Marketing Communications

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Authors

  • Morgan- Robin
  • McElyea- Tim
  • hall- batley
  • David M.- Upton
  • Rayport- Jeffrey F.
  • ping- may
  • Efraim- Turban
  • Stonecash- Robin
  • Ghauri- Pervez N.
  • McCarthy- Edmund Jerome