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Advertising Promotion and Other Aspects of Integrated Marketing Communications
Categories
marketing
UUIS8008
finance
business
Accounting
management
laws
OB
Others
computers
Authors
Morgan- Robin
McElyea- Tim
hall- batley
David M.- Upton
Rayport- Jeffrey F.
ping- may
Efraim- Turban
Stonecash- Robin
Ghauri- Pervez N.
McCarthy- Edmund Jerome