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Advertising: An Integrated Marketing Communication Perspective
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The I
Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective [with Premium Content
Advertising and Promotion: An Integrated Marketing Communications Perspective
Categories
marketing
computers
Others
finance
OB
UUIS8008
e-commerce
Accounting
laws
business
Authors
Heinz M.- Goldmann
Lamb-
Hatten- Timothy S.
Diana- Beal
S. Tamer- ?avusgil
William P.- Anthony
Desmond W.- Evans
Castleberry- Stephen B.
Schieffer- Jack
Graham- harris