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Advertising: An Integrated Marketing Communication Perspective Advertising: An Integrated Marketing Communication Perspective
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The I Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The I
Advertising and Promotion: An Integrated Marketing Communications Perspective Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective [with Premium Content Advertising and Promotion: An Integrated Marketing Communications Perspective [with Premium Content
Advertising and Promotion: An Integrated Marketing Communications Perspective Advertising and Promotion: An Integrated Marketing Communications Perspective

Categories

  • business
  • computers
  • Others
  • UUIS8008
  • e-commerce
  • finance
  • Accounting
  • economics
  • OB
  • laws

Authors

  • Greenberg- Jerald
  • Bamber- Greg J.
  • Malhotra- Naresh K.
  • Paulson- Terry L.
  • Lamb-
  • Eiteman- David K.
  • Parasuraman- A.
  • Richard A.- Brealey
  • Paul G.- Keat
  • Uma- Sekaran