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Advertising: An Integrated Marketing Communication Perspective
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The I
Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective [with Premium Content
Advertising and Promotion: An Integrated Marketing Communications Perspective
Categories
management
Accounting
finance
UUIS8008
e-commerce
marketing
Others
economics
OB
business
Authors
L. N.- Human
C. J.- Wild
Kerin- Roger A.
Al- Ries
Carol V.- Brown
Zikmund- William
shuan- xiao
Thomas S.- Bateman
Sumner- Mary
Anthony- Saunders