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Advertising: An Integrated Marketing Communication Perspective
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The I
Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective [with Premium Content
Advertising and Promotion: An Integrated Marketing Communications Perspective
Categories
business
computers
Others
UUIS8008
e-commerce
finance
Accounting
economics
OB
laws
Authors
Greenberg- Jerald
Bamber- Greg J.
Malhotra- Naresh K.
Paulson- Terry L.
Lamb-
Eiteman- David K.
Parasuraman- A.
Richard A.- Brealey
Paul G.- Keat
Uma- Sekaran