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Advertising: An Integrated Marketing Communication Perspective
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The I
Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective [with Premium Content
Advertising and Promotion: An Integrated Marketing Communications Perspective
Categories
laws
management
e-commerce
OB
Accounting
Others
economics
marketing
UUIS8008
computers
Authors
Brookshear- J. Glenn
Hasty- Ronald W.
Gans- Joshua
Balshaw- Tony
Pride- William M.
Judith- Dwyer
Sligo- Frank X.
Katz- Michael L.
Norman- Gaither
O.C.- Ferrell