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Advertising and Promotion: An Integrated Marketing Communications Perspective Advertising and Promotion: An Integrated Marketing Communications Perspective
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Authors

  • david G- hoopes
  • long- man
  • Johnny- Allen
  • Noe- Raymond A.
  • Ingram- Thomas N.
  • Ray H.- Garrison
  • Tamblin- Louise
  • Burrows- J.F.
  • Bettina Von- Stamm
  • Ryan- Neal