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Advertising and Promotion: An Integrated Marketing Communications Perspective
the trainers handbook
Categories
OB
computers
economics
finance
Others
Accounting
e-commerce
business
marketing
UUIS8008
Authors
Billie- Cunningham
Anthony- Saunders
Kossen- Christopher
Trefor- Jones
Sloman- John
Romer- David
Samuel C.- Certo
Benjamin f- gussen
Ray H.- Garrison
Barrie G.- Dale