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Advertising and Promotion: An Integrated Marketing Communications Perspective Advertising and Promotion: An Integrated Marketing Communications Perspective
the trainers handbook the trainers handbook

Categories

  • economics
  • e-commerce
  • management
  • marketing
  • business
  • UUIS8008
  • computers
  • Others
  • OB
  • Accounting

Authors

  • bob- marynn
  • Nigel- King
  • Zha- Li
  • James B.- Dilworth
  • Var- Turgut
  • Clare- Roberts
  • Roger Ryerson- Collins
  • Stephen- Haag
  • Samuel C.- Certo
  • Rayport- Jeffrey F.