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IMC Plan Pro Handbook for Integrated Advertising Promotion and Marketing Communications
Integrated Advertising Promotion and Marketing Communications
Categories
economics
laws
UUIS8008
e-commerce
business
Accounting
finance
Others
OB
management
Authors
Tony- D?vila
Lee- perlitz
Keith Alexander- Macky
James F.- Stoner
Laurence J.- Kotlikoff
Walter J.- Savitch
Uma- Sekaran
Pearce- David W.
Peters- Ralph
John- Ellis