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IMC Plan Pro Handbook for Integrated Advertising Promotion and Marketing Communications
Integrated Advertising Promotion and Marketing Communications
Categories
OB
finance
Others
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business
e-commerce
management
marketing
economics
Authors
Stewart- Mark Alan
Daley- Bill
diana- beaglehole
Casteel- Joan
Laurence J.- Kotlikoff
Jay B.- Barney
Dann- Dann &
L. N.- Human
Shaw- William H.
Harraway- John