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IMC Plan Pro Handbook for Integrated Advertising Promotion and Marketing Communications
Integrated Advertising Promotion and Marketing Communications
Categories
finance
marketing
business
Accounting
OB
Others
UUIS8008
management
economics
e-commerce
Authors
richard- hession
Conklin- William Arthur
DuBrin- Andrew J.
Inc.- Kaplan
microsoft- press
John H.- Wellemin
Muehlbacher- Hans
Albrecht- W. Steve
mike- shaw
Bill- Rancic