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IMC Plan Pro Handbook for Integrated Advertising Promotion and Marketing Communications
Integrated Advertising Promotion and Marketing Communications
Categories
UUIS8008
economics
business
finance
e-commerce
laws
Others
Accounting
OB
marketing
Authors
Laurence J.- Kotlikoff
wolters- kluwer
Dix- Alan
Schneider- Gary P.
Khoo- Kheng-Hier
Bill- George
Tovey- Michael D.
Prep- Veritas
Shapiro-
testing- service