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IMC Plan Pro Handbook for Integrated Advertising Promotion and Marketing Communications
Integrated Advertising Promotion and Marketing Communications
Categories
laws
management
economics
Accounting
marketing
business
UUIS8008
computers
OB
finance
Authors
Bernard- Pierre
Hornby- A.S.
massing- ancaster
long- man
David- Stokes
Retha- Wiesner
F.- Hamilton
hall- shaw
Tom- Valentine
Roger W.- Schmenner